The digital marketing landscape is constantly changing and evolving. It can be challenging to keep up, especially when it comes to ad sizes. There is so much to test, right?
While you’re doing your A/B testing, impressions must stay on point. With that in mind, we’ve done significant research to keep you in the loop with the most popular ad sizes of 2023. More precisely, we analyzed 5.965 billion impressions on more than 750 thousand ad sizes. After doing similar research in 2017, 2019, and 2020, we now have the results for 2023. Please also, check our Ultimate Guide for Banner Ad Sizes and Dimensions.
We’ll go through the top 15 most popular (and successful) ad sizes so you can stay ahead of the curve and make sure your ads are optimized for maximum effectiveness.
The Right Size Matters
Ad sizes are important for many reasons. First, an ad’s size affects its appearance on different platforms and devices. Not all platforms have the same ad specs, so you need to know exactly what size will work best on each platform if you want to maximize your impressions and clicks.
On the other hand, it’s no secret that larger ads tend to be more eye-catching than smaller ones – which means they can increase your click-through rate (CTR). Grabbing people’s attention should be your number one priority. Using larger ad sizes in your campaign can ensure your ads stand out. But be careful, because this kind of ad can be quite expensive.
Most Popular Banner Ad Sizes in 2023
Banner ads have been around for a while now, and there are some evergreens regarding ad size. You have for sure used them and convinced yourself that they will always bring many impressions and clicks. As technology is evolving, there are some new popular banner ad sizes in 2023. Let’s look at some of the most popular banner ad sizes from our research.
| Banner ad size | Name | Frequency | |
| #1 | 300×250 | Medium rectangle | 34.5% |
| #2 | 320×50 | Mobile banner | 28.3% |
| #3 | 728×90 | Leaderboard | 11.3% |
| #4 | 300×600 | Half page | 5.1% |
| #5 | 160×600 | Wide skyscraper | 3.0% |
| #6 | 300×50 | Mobile banner | 2.5% |
| #7 | 336×280 | Large rectangle | 2.3% |
| #8 | 320×100 | Large mobile banner | 2.1% |
| #9 | 970×250 | Billboard | 1.2% |
| #10 | 320×480 | Mobile app Interstitials | 1.1% |
| #11 | 970×90 | Large leaderboard | 0.6% |
| #12 | 120×600 | Skyscraper | 0.5% |
| #13 | 250×250 | Square | 0.5% |
| #14 | 640×480 | Medium splash | 0.4% |
| #15 | 333×333 | Square | 0.3% |
Medium rectangle – 300×250
The medium rectangle is a staple in digital advertising and the most popular ad size for 2023. This size offers plenty of space to capture attention and showcase your product or service in detail without taking up too much place on a page. It works well as part of larger campaigns that incorporate multiple ad sizes, as well as standalone ads on social media channels like Instagram or Facebook, where more traditional banners may not fit as easily into user feeds.
Mobile banner – 320×50
The mobile banner with engaging visuals and a clear CTA is an effective way to reach potential customers and drive conversions. This is trendy due to its small size, making it easy for users to view everything on their mobile phones without taking up too much place on the screen.
Leaderboard – 728×90
The leaderboard is third of the most popular banner ad sizes on desktop and mobile devices today. This size is excellent for drawing attention and can help you stand out from the competition when placed prominently above content or on the top fold of a page. It’s also compatible with most social media platforms, so creating campaigns that use this size across multiple channels is easy.
Half page – 300×600
The half page banner ad size is a popular choice among digital marketers because it allows them to present more content in a single ad than they could with other formats. This type of ad brings along plenty of space for images, videos, text, and more. Additionally, half page ads will for sure grab the attention of potential leads due to maximum visibility.
Wide skyscraper – 160×600
Fifth on our list of the most popular banner ad sizes for 2023 is a wide skyscraper. They are an excellent choice for businesses looking for more vertical space on their ads but don’t want to invest in larger formats like leaderboards or full-page ads. Wide skyscraper works best when placed in locations where they won’t be easily missed by viewers scrolling down through webpages or articles, such as within related content sections or along sidebars near main content blocks on sites with longer pages.
Preview all sizes on Adpiler
Now that you know all the trendy (and efficient) banner ad sizes in 2023, you can showcase them with Adpiler on real websites. Remember that flexible ad sizes can be easily previewed with our responsive ads feature. Also, don’t forget to play with different formats and creative ideas on the most popular banner ad sizes in 2023.
Jorrit
Founder Adpiler
