Banner tips: Call to Action

Not every advert you create will need a call to action, but most will. Ad scent A call to action must be easy to see and match the page the user is sent to. Here is a banner advert from Offshore Company Formation: The primary colors in this advert are red and white. Once clicked,…

Banner tips: Words and Imagery

Words and images go hand in hand. The image should further emphasize the text and the text should further emphasize the image. Take this Nikon banner advert as the perfect example. It uses images and word psychology to portray how powerful their camera is: Birds are known for their great vision, with many having the…

Banner tips: Color

There are two things you need to consider when choosing the right colors for your client’s banners: brand colors and color psychology. Brand colors — these are the colors used by your client on their website, logo, and other marketing materials. Color psychology — this is the effect certain colors have on our minds; different…

Banner tips: Personalization and localization

75% of consumers say they are frustrated when a business serves them content, such as ads, that are not relevant to their interests, whereas marketers who do use personalization notice, on average, a 19% uplift in sales. Personalization and localization is key to creating successful banners. With the average consumer consuming thousands of ads per…