Adpiler

Adpiler’s first birthday

January. A good moment to look back and forward. For Adpiler also the time to have our birthday. This year our first birthday to be exactly…   2017 🔭 We launched January 2017 with just a few launching customers. We ended the year with a couple of hundred paying customers, including impressive names like British Airways, DigitasLBI, Possible.com,…

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Product updates

HTTPS and favicon for your banner preview pages

  We’ve added two new features to the banner preview pages which I’m happy to share with you.   Favicon for your preview page The preview page you send to your client can be completely white labeled. You already could use your company name, logo, and even your own subdomain. But we missed your branded favicon.…

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Banner tipsInspiration

Banner tips: Call to Action

Not every advert you create will need a call to action, but most will. Ad scent A call to action must be easy to see and match the page the user is sent to. Here is a banner advert from Offshore Company Formation: The primary colors in this advert are red and white. Once clicked,…

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Product updates

Create backup images with the Image Generator

Most browsers can handle HTML5 ads, but unfortunately not everyone uses an state-of-the-art browser. Some ad networks (eg. Google Doubleclick) deliver a backup image when a user’s browser can’t render the HTML5 ad properly. Let our Image Generator create the backup images for your HTML5 ads, automatically. The Image Generator can create a still from…

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Product updates

New: Time-based comments for animated banner ads

Our comment feature on ads previews saves you a lot of time. But for animated ads it wasn’t always clear. Therefore we introduce time-based comments. Now you know what part of the animation your customer is referring to. The subtle animation of the comment-dot gives you the info you need. All comments, in all plans,…

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Banner tipsInspiration

Banner tips: Words and Imagery

Words and images go hand in hand. The image should further emphasize the text and the text should further emphasize the image. Take this Nikon banner advert as the perfect example. It uses images and word psychology to portray how powerful their camera is: Birds are known for their great vision, with many having the…

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Banner tipsInspiration

Banner tips: Color

There are two things you need to consider when choosing the right colors for your client’s banners: brand colors and color psychology. Brand colors — these are the colors used by your client on their website, logo, and other marketing materials. Color psychology — this is the effect certain colors have on our minds; different…

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Banner tipsInspiration

Banner tips: Personalization and localization

75% of consumers say they are frustrated when a business serves them content, such as ads, that are not relevant to their interests, whereas marketers who do use personalization notice, on average, a 19% uplift in sales. Personalization and localization is key to creating successful banners. With the average consumer consuming thousands of ads per…

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Product updates

Preview page tweaks

Our newest release included some tweaks and improvements to our most important page: the banner preview page (see an example).   1. Restart the animated ad Most banner ads are animated for the magic 30 seconds. You had to reload the preview page to see the animation over again. Now you can easily click the…

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