Product updates

Create backup images with the Image Generator

Most browsers can handle HTML5 ads, but unfortunately not everyone uses an state-of-the-art browser. Some ad networks (eg. Google Doubleclick) deliver a backup image when a user’s browser can’t render the HTML5 ad properly. Let our Image Generator create the backup images for your HTML5 ads, automatically. The Image Generator can create a still from…

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Product updates

New: Time-based comments for animated banner ads

Our comment feature on ads previews saves you a lot of time. But for animated ads it wasn’t always clear. Therefore we introduce time-based comments. Now you know what part of the animation your customer is referring to. The subtle animation of the comment-dot gives you the info you need. All comments, in all plans,…

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Banner tipsInspiration

Banner tips: Words and Imagery

Words and images go hand in hand. The image should further emphasize the text and the text should further emphasize the image. Take this Nikon banner advert as the perfect example. It uses images and word psychology to portray how powerful their camera is: Birds are known for their great vision, with many having the…

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Banner tipsInspiration

Banner tips: Color

There are two things you need to consider when choosing the right colors for your client’s banners: brand colors and color psychology. Brand colors — these are the colors used by your client on their website, logo, and other marketing materials. Color psychology — this is the effect certain colors have on our minds; different…

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Banner tipsInspiration

Banner tips: Personalization and localization

75% of consumers say they are frustrated when a business serves them content, such as ads, that are not relevant to their interests, whereas marketers who do use personalization notice, on average, a 19% uplift in sales. Personalization and localization is key to creating successful banners. With the average consumer consuming thousands of ads per…

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