Our blog

We are continuously working on Adpiler, mostly based on the feedback we get from our great users. We really appreciate the feedback you give us. We have been hard at work on a handful of smaller, but impactful updates. Here’s what new: ⚡️ Uploading without any delayTo make the upload process faster, we have made an…
Size matters when you are doing display ad campaigns. In this guide, we will dive deeper into the dimensions of banner ads. There are so many banner sizes you can design, but which ones are really making the difference? Banner sizes are common. How come? With billions and billions of ad impressions per day,…
It’s been a while since our last product update. We spent most of our time on some smaller tweaks, bug fixes, and work under the hood. Despite that, I think you deserve an update about what we did recently. Note: many of the things we fixed, added, or improved were based on your feedback. Thank…
Do you already enjoy (and use) our previous release? Read here how to download single files from your preview pages. Today we have released an update to the well-known ‘unread comments’ counter on the platform. This counter shows you the number of comments, unread by you. We have made some improvements to make it better reflect…
Happy to share this high requested new feature with you. You and your clients can download files from the preview page (if you have enabled that setting). But not in all cases, you want to have all files in 1 package. So from today, you can pick the files you want to download. Of course,…
We prefer to look forward, but this seems to be a good period to look back once 😉 2019 was a great year for us. We like our growing customer base, but we most appreciate the loyal customers we have. Our churn rate is very low and reaches just about 1%. That really motivates us.…
Many of you like to keep preview pages available after being approved. This creates nice archives with files for you and your client. Your client can even use Client pages to keep an overview of them. The more preview pages you have, the bigger the need for organizing them. Please welcome ‘Folders’ 🙂 Within a…
You do your best to get the final approval from your client. It’s not always an ‘all or nothing’ game. They can approve your files on the preview page with a simple click on the button ‘Approve’. Till now, the client was only able to approve the full page. As requested by many of you,…
You get notified once your customers leave feedback or approve a preview page. Team members are even able to manage the users that get an email notification. But in some cases you don’t need to get those notifications realtime. We’ve listened to you and we’ve introduced the Daily digest today. Daily digest The Daily digest contains all relevant events (comments,…
Developing new features creates new feature requests. And that’s what we love 🙂 We love to hear experiences and suggestions from our customers. Recently we rolled out grouping on preview pages and videos. Features that are available for all our accounts by the way. Now we have rolled out the 2 most requested features for those 2 new…
After we recently introduced Groups and Video, it’s now time for a great new feature: Private Comments. If you use a preview page for both internal and external feedback, it would be very valuable to have internal comments apart from external comments. Not all feedback from your team members should be seen by your…
Groups Are you handling lots of files on 1 preview page? Groups will help you out. You can split those files into different groups on the same preview page. This will help you to categorize the files to your client. Show your animated ads and backup images on the same page, but in different groups…
This is really exciting to share with you. You are used to use Adpiler to share your HTML5 banners (even responsive) and images with your client. Since today you can use Adpiler to preview video ads to your client as well. Ever used video ads on the social networks? The results seems to be…
What are the most important banner sizes to have in your ad set? An often upcoming question. We have the answer. Just like in 2017, we have researched over 500 billion ad impressions from multiple ad exchanges and inventory sources. The most important take-aways: The medium rectangle (300×250) has further gained popularity. Today, 38% of…
You do great work for your client. But in most cases you need some iterations to get the final approval from your client. File Versioning is helping you with this. When you overwrite a file, we keep track of the older file to show you a full history. How can this feature help you?…
Salut / Hey / Hola, We have further extended the list with websites to preview your banner ads on. You can now preview your banner ads on websites from Canada (both English and French), Spain, and we have added more websites from the US. You can edit existing preview pages and add those national sites, or…
“We’d like to use the Image Generator, but we don’t want to upgrade to the Large plan” Probably the most repeated feedback we’ve received about our pricing in the past 6 months. We’ve been listening… Introducing add-ons The brand new add-ons we’ve introduced will help you to customize your account exactly as you would like.…
We start the week with sharing a few new improvements to the platform with you. 1. Storyboards in 1 row Before starting to work on your animation, sharing a storyboard with your client can be very effective. Thanks to an extension to the page settings, this can be shared more easily. We have a new feature where…
Managing feedback from your clients is probably one of the most time-consuming aspects of getting approval. From today, you can easier assign comments to your team members or clients. So you will make sure the right person will get the email notification, and you don’t bother other people in your team. You could already use…
The Backup Image Generator creates backup images, or so called fallback images, for your HTML5 ads. The generator takes a screenshot from the last frame of the animation and saves that as a separate image. We have restructured the complete process, which results in way faster results. Where generating the images could take several minutes,…
We have released a major update to our platform. Since today, you can impress your customers with your responsive ads. Either you use ratio, single-size, or multi-size responsive ads, Adpiler will handle that for you. IAB released their new ad portfolio with responsive ads last year. Although non-responsive ads give you more control on the design…
Today I’m happy to announce we have way better support for Sizmek banners and we have rolled out multiple smaller tweaks. Better support Sizmek banners You can upload any banner to Adpiler. There was only 1 exception: Sizmek. Not all Sizmek banners didn’t show up on our preview pages. We have worked together with Sizmek…
What other specific tools do other banner designers use? Yes, they all use Adpiler, but what else? 😉 We have interviewed some of our customers to create an overview with all links that are valuable for them. We have called it the ‘Ultimate link sheet for banner designers‘. Hopefully it’s useful for you as well. Good to…
Optimize the file size of your banner ads You asked and we delivered. Many of you already work with services like TinyPNG to optimize the file size of your ads. Our goal is to optimize your process and to save you time. Therefor we decided to work on this optimization for the last weeks. From…
Announcing a great new feature: ‘History tracking’. Do you want to have full control of what happened with your preview page? Who did what? Did my client receive that email notification? The History tracking is here to help you out. All major events are tracked, together with the user who triggered the action and the…
As you might know, we are continuously improving our platform. Most of the new features are based on feedback we get from our users. I’d like to share the highlights of the latest new features with you. Order your files One of our most requested feature: ordering the ads and images on the preview page. In an…
We’ve just released several improvements to the platform. We’re happy to share with you how to benefit from them. 1. Actions after creating preview page Creating preview pages takes just a minute. But in most cases you’re not done when you’ve created a preview page. That’s why we enable you to do more actions after…
January. A good moment to look back and forward. For Adpiler also the time to have our birthday. This year our first birthday to be exactly… 2017 🔭 We launched January 2017 with just a few launching customers. We ended the year with a couple of hundred paying customers, including impressive names like British Airways, DigitasLBI, Possible.com,…
A huge thank you to everyone who is sharing their feedback with us. We pay attention to every single feature request sent to us, and while we cannot implement all the wonderful feature ideas you guys come up with, we do our best to include the most popular ones. Here are the freshly released features…
We’ve added two new features to the banner preview pages which I’m happy to share with you. Favicon for your preview page The preview page you send to your client can be completely white labeled. You already could use your company name, logo, and even your own subdomain. But we missed your branded favicon.…
Not every advert you create will need a call to action, but most will. Ad scent A call to action must be easy to see and match the page the user is sent to. Here is a banner advert from Offshore Company Formation: The primary colors in this advert are red and white. Once clicked,…
Most browsers can handle HTML5 ads, but unfortunately not everyone uses an state-of-the-art browser. Some ad networks (eg. Google Doubleclick) deliver a backup image when a user’s browser can’t render the HTML5 ad properly. Let our Image Generator create the backup images for your HTML5 ads, automatically. The Image Generator can create a still from…
Our comment feature on ads previews saves you a lot of time. But for animated ads it wasn’t always clear. Therefore we introduce time-based comments. Now you know what part of the animation your customer is referring to. The subtle animation of the comment-dot gives you the info you need. All comments, in all plans,…
Words and images go hand in hand. The image should further emphasize the text and the text should further emphasize the image. Take this Nikon banner advert as the perfect example. It uses images and word psychology to portray how powerful their camera is: Birds are known for their great vision, with many having the…
There are two things you need to consider when choosing the right colors for your client’s banners: brand colors and color psychology. Brand colors — these are the colors used by your client on their website, logo, and other marketing materials. Color psychology — this is the effect certain colors have on our minds; different…
75% of consumers say they are frustrated when a business serves them content, such as ads, that are not relevant to their interests, whereas marketers who do use personalization notice, on average, a 19% uplift in sales. Personalization and localization is key to creating successful banners. With the average consumer consuming thousands of ads per…
Our newest release included some tweaks and improvements to our most important page: the banner preview page (see an example). 1. Restart the animated ad Most banner ads are animated for the magic 30 seconds. You had to reload the preview page to see the animation over again. Now you can easily click the…
Adpiler is built to preview ads to your existing clients and get their final approval. But did you know you can use Adpiler to convince new clients with your portfolio? Our recently introduced Client preview pages are a great way to showcase your work. How to create a portfolio with your work? Create a…
Serve your clients with their own Client page. A Client page contains all the ad sets for that client and gives the client the overview of all their pending and approved ad sets. Where to find? All your clients have their own Client page since today. As every other preview page, this is…
We have listened to you. Since today, an ad set can contain ads with the same ad sizes. It might sound odd to you, but it gives you way more freedom and possibilities. Let me give you 2 examples how you can use these unlimited ad sets: Preview different variances of your 300×250 ad to…
Understanding your client’s audience plays a major role in designing your creatives. When targeting consumers, brands tend to keep the message simple, clear, and jargon free. But what type of messaging should you use when targeting C-level executives or business owners in the B2B niche? Here’s what you can learn from three of the biggest…
Hey / G’day / Hei / Hallå, You can now preview your banner ads on websites from UK, Australia, Norway, and Sweden too. When you upload your own banner ads, you can pick the sites you like to preview on. Earlier we added some international, Dutch, and German sites. Since today your also able to preview your…
You use Adpiler to share your work with your client, so you will probably like to preview that in your own branded environment. That’s why all our plans come with white-labeling: use your own logo and company name and even run the preview sites on your own custom subdomain. Now we’re going one step further,…
The objective of creating banner ads isn’t always to get high click-through rates and conversions. They are also an extremely useful tool to brand your client’s business. Banner ads can receive thousands of impressions per day, and if you leverage the right message and copy, you can run extremely successful branding campaigns. Here is how…
I’m really excited to share our newest feature with you. Adpiler was the first platform to preview your banner ads on real websites. And from today you are able to preview your freshly created ads on mobile sites. How will it look? Your mobile previews will be shown in an iPhone-layout on your preview…
With more ads, widgets and media content on a page than you can shake a stick at, if your advert isn’t creative enough or fails to evoke the right response from your audience, it will be ignored and you’ll lose money. In a world of pop-ups and flashing gifs, how do you get your banner…
We love hearing from customers (both current and future), and our product development is based mainly on requests from people like yourself. What features did we recently add? Control your notifications Some of your actions are worth an email notification, like a new comment or an updated ad set. From now on, you can…
What can we learn from winners? If you don’t know yet, a Webby Award is an annual award for excellence on the Internet. Over one thousand industry experts and technology innovators judge in several categories including advertising & media. It’s a great moment to get inspiration from previous winners in the category ‘Display & Banner…
What ad sizes should your ad set contain? What ad sizes are most popular? How many ads is the best to have in your ad set? To answer those questions, Adpiler did a research, based on data from multiple ad exchanges and inventory sources. In total more than 600 billion ad impressions were analyzed to come…
2017 will be an exciting year for Adpiler. I’ve a few announcements to kick this year off: 1. A slicker design for your preview pages Adpiler lets you create banner ads preview pages in a minute. Those preview pages are your business presentation to your customers. That’s why we have worked on a slicker…